An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...

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書目詳細資料
Main Authors:	Lee, Dorothy Jing, Wong, Siu Mun, Yue, Yean Feng
其他作者:	Nanyang Business School
格式:	Final Year Project
語言:	English
出版:	2014
主題:	DRNTU::Business::General
在線閱讀:	http://hdl.handle.net/10356/55507
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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