The Role of Internal Communication in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience
Most studies on corporate branding and image have focused on the influence of external communication such as advertising and public relations. Less attention has been paid to the strategic role that internal communication and training can play. This study examines the internal communication and trai...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2482 https://doi.org/10.1057/palgrave.crr.1550051 |
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| Institution: | Singapore Management University |
| Language: | English |