Ad revenue optimization in live broadcasting

Ad revenue optimization in live broadcasting

In live broadcasting, the break lengths available for commercials are not always fixed and known in advance (e.g., strategic and injury time-outs are of variable duration in live sports transmissions). Broadcasters actively manage their advertising revenue by jointly optimizing sales and scheduling...

Saved in:

書目詳細資料
Main Authors:	POPESCU, Dana G., CRAMA, Pascale
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2016
主題:	live broadcasting advertising scheduling random capacity Advertising and Promotion Management Operations and Supply Chain Management
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/5150 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6149/viewcontent/AdRevenueOptimizationLiveBroadcasting_mnsc_2016_afv.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Revenue Optimization in Live Television Broadcasting
由: CRAMA, Pascale, et al.
出版: (2012)

Broadcast scheduling for mobile advertising
由: REYCK, Bert De, et al.
出版: (2003)

The Newsvendor Problem with Advertising Revenue
由: WU, Zhengping, et al.
出版: (2011)

7 reasons why they no longer bother with your print ads
由: Basilio, Angel Felix
出版: (2023)

When hippo used Twitter to manage its supply chain
由: Singapore Management University
出版: (2017)

An action research on providing added value to unsuccessful sponsored contents to increase article views and improve client retention
由: Banico, Adelane-Marie M.
出版: (2021)

Harnessing the power of video ads
由: LI, Linyi
出版: (2023)

An Empirical Investigation of the Superiority of Sex Appeal on Recall of Ad Elements
由: Ang, S. H., et al.
出版: (1993)

Optimal Advertisement Scheduling in Breaks of Random Lengths
由: ARAVAMUDHAN, Ajay Srinivasan
出版: (2011)

Spot(ify) on: Streaming music and revenue
由: Singapore Management University
出版: (2016)

#LetsStayTrue in advertising
由: Trajano, Alexander C.
出版: (2018)

Advertising digital campaign for Wyeth Progress Pre-school Gold
由: Beronio, Marikryc Genius A., et al.
出版: (2011)

An advertising campaign for Lipton
由: Aaron, Maria Diana F., et al.
出版: (2003)

Ethics of business ads directed at children
由: Mabaquiao, Napoleon M., Jr.
出版: (2012)

Advertising creativity: Its effects on interactive digital media response states towards consumers’ hierarchy of effects
由: Paredes, Miguel Paolo Lucero
出版: (2023)

Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
由: Singapore Management University
出版: (2018)

How a blender smashed the secret of going viral
由: Singapore Management University
出版: (2018)

A study on the marketing strategies and methods of PCIBKard
由: Santos, Romana Ann M.
出版: (1981)

The State of Advertising in Korea
由: CHANG, Dae Ryun
出版: (2002)

Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons
由: LaBarbera, Priscilla A., et al.
出版: (1987)

How Do Advertising Creative Directors Perceive Research?
由: Chong, Mark
出版: (2010)

The Pepsi sarap magbago IMC campaign: Sustainaing initiatives
由: Ang, Lychelle L.
出版: (2010)

An integrated marketing communications campaign for Honda Scoopy Scooter
由: Blanza, Gianina Cherub M., et al.
出版: (2011)

An advertising campaign for Progress Gold
由: Chua, Charlene T., et al.
出版: (2005)

An advertising plan for shell fleet plus
由: Olalia, Sharon F., et al.
出版: (2004)

Orbit white integrated marketing communications plan 2007
由: Balmelero, Khristine E., et al.
出版: (2006)

An integrated marketing communications campaign for Vitress
由: Camitan, Michaela L.
出版: (2012)

An integrated marketing communications campaign for Canon
由: De Rivera, Ma. Samantha
出版: (2012)

An integrated marketing communications campaign for Sorci Age by Wacoal
由: Carunungan, Clarissa Erika T.
出版: (2010)

An advertising campaign for Baygon Electric Mosquito Killer
由: Africa, Maria Lourdes, et al.
出版: (2006)

Wake Up Call: An integrated marketing campaign for CignalHD
由: Alejandro, Jason Manuel P.
出版: (2010)

An integrated marketing communications campaign for Lexus
由: Deluria, Patricia Regine C., et al.
出版: (2011)

Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust
由: ATKINSON, Lucy, et al.
出版: (2014)

The effect of psychological distance on online advertising: A case study of video enrollment advertisement of colleges
由: HE, Xian
出版: (2023)

The other business aside from showbiz: Effectiveness of celebrity endorsing their own business venture
由: Bautista, Reynaldo A., Jr., et al.
出版: (2020)

Metadiscourse markers in want ads: Interactional resources in Philippine English newspapers
由: Gaerlan, Marianne Jennifer M.
出版: (2022)

Singapore Public Health Hospital: Bed management system
由: CRAMA, Pascale, et al.
出版: (2024)

Transit advertising in the Philippines: Summary of research paper
由: De Los Reyes, Venancio R., Jr., et al.
出版: (2004)

Hard discounters: Underestimate at your own peril
由: Singapore Management University
出版: (2018)

Procurement Strategies for Multiple Inputs
由: BOYABATLI, Onur, et al.
出版: (2012)