Customer integration: A key to an implementation perspective of service provision
A paradigm shift in marketing seems to be underway. Inspired by Vargo and Lusch's (2004a) proposal of service dominant logic, customer integration is proposed as a key component of marketing. Three stages of service provision are identified: facilities, transformation. and usage. The stages dif...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7593 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8592/viewcontent/2008_customer_integration_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |