Retaining customers with shopping convenience
Our empirical research investigates the impact of dimensions of shopping convenience (decision, access, search, transaction, and after-sales convenience) on customer retention, including customer behavioral loyalty (shares of wallet and visits) and attitudinal loyalty (exit intention). Our findings...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7595 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8594/viewcontent/RetainingCustomersJReM_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |