Do online reviews reflect a product's true perceived quality? An investigation of online movie reviews across cultures
When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural infl...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2010
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/sis_research/357 https://ink.library.smu.edu.sg/context/sis_research/article/1356/viewcontent/Do_Online_Reviews_Reflect_a_Product_s_True_Perceived_Quality_HICSS_pv.pdf |
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