The Dynamics of the Buzz: How do online reviews change over time?
Online review sites contain vast amount of information for knowledge discovery of consumers' attitudes and preferences. This is especially so for popular products where the number of reviews can be in thousands. In presence of strong network effects, it is crucial to understand the review patte...
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Main Authors: | KIM, Youngsoo, Hu, Nan, KOH, Noi Sian |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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Online Access: | https://ink.library.smu.edu.sg/sis_research/1616 |
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Institution: | Singapore Management University |
Language: | English |
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