THE IMPACT OF SERVICESCAPE AND IMAGE PERCEPTION OF CUSTOMERS ON BEHAVIORAL INTENTIONS: A CASE STUDY OF CAFÃÆÃâ° INDUSTRY IN KOTA BANDUNG
Café industry in Kota Bandung is now rapidly facing strong competition among its business players as the number of cafés in Kota Bandung is significantly increased time by time. This condition requires café businesses to strategically manage their business in order to attract customer by th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22759 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |