DEVELOPING MARKETING STRATEGY TO IMPROVE PROFITABILITY (CASE STUDY: PIXTO WORLD)
Start-ups are faced with various challenges and uncertainties, therefore a comprehensive marketing strategy must be developed to support the current challenges. Today's business is very uncertain, customers become smart to choose products, consumer behavior can change at any time, economic c...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/39097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |