ONLINE ENGAGEMENT FACTORS ON INSTAGRAM LOCAL FASHION BRAND ACCOUNTS
only used as social media but also a marketing tool for local fashion brands. There is a various phenomenon of Instagram marketing to engage customers, yet there is still lacking an explanation of how consumers attracted. Therefore, to propose an effective social media marketing on Instagram for...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40985 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
