URBAN CONSUMER ATTITUDE AND BEHAVIOR TOWARD TRADITIONAL HERBAL DRINKS (JAMU) CASE STUDY: MARKET PENETRATION STRATEGY FOR âRAMONAâ PRODUCT
There are so many companies unable to compete with other beverage products in our society today, especially in urban society. In the other hand, awareness of the harmful effects of chemicals in food is increasing among consumers. The trend towards buying organic food and drinks is growing among peop...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41222 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |