ON THE CONSUMER ATTITUDE ANALYSIS TOWARD THE PURCHASE INTENTION OF LOCAL FASHION BRAND IN INDONESIA
Indonesia is one of the largest countries in the world, with the 4th largest population in the world. According to Badan Perancangan Pembangunan Nasional (BAPPENAS), the total population of Indonesia in 2018 is 265 million. With a large amount of population, it makes Indonesia has a large level o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41594 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
