INTEGRATED MARKETING COMMUNICATION TO INCREASE BRAND EQUITY IN CLOVE GARDEN HOTEL AND RESIDENCE
In this present time, the rapid growth of hotel industry especially in Bandung makes a major competition between the business people. Clove Garden Hotel and Residence is one of the hotels in Bandung that located in Jalan Awiligar Raya II. A major difficulty of hotel industry because the growths of h...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41681 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |