PROPOSED MARKETING STRATEGY USING CONSUMERSâ€™ DECISION-MAKING PROCESS TO INCREASE INTENTION TO USE Q9 SERVICE (CASE STUDY: PT. POS INDONESIA)

PROPOSED MARKETING STRATEGY USING CONSUMERSâ DECISION-MAKING PROCESS TO INCREASE INTENTION TO USE Q9 SERVICE (CASE STUDY: PT. POS INDONESIA)

Couriers' delivery service grows significantly. The selection of delivery service providers is essential for e-commerce sellers and buyers. Delivery service can be a crucial point in the e-commerce business to effectiveness, and efficient fulfillment of consumer orders is a challenge that e-com...

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Bibliographic Details
Main Author:	Riska Topurmera, Ria
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/46170
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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