INCREASE CONSUMER BRAND AWARENESS AND PURCHASE INTENTION (CASE STUDY: YOGYA ONLINE)
This research was aimed to assist Yogya Online in increasing brand awareness and consumers’ purchase intention by identifying which factors influence consumers and proposing business solution based on these factors. There is one factor that is being examined in relation to brand awareness. This f...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53190 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
