THE INFLUENCE OF BLACKPINK AS TOKOPEDIA’S BRAND AMBASSADOR ON BRAND AWARENESS, BRAND IMAGE, AND CONSUMER PURCHASE DECISIONS

THE INFLUENCE OF BLACKPINK AS TOKOPEDIA’S BRAND AMBASSADOR ON BRAND AWARENESS, BRAND IMAGE, AND CONSUMER PURCHASE DECISIONS

Nowadays, many companies market their product or service through the use of advertising media which involves celebrities or recognizable names as a brand ambassador to form identity, create awareness, and increase sales. One of which is Tokopedia who recently appointed Blackpink to present their...

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Bibliographic Details
Main Author: Ayu Vinata, Niken
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/57816
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Institution: Institut Teknologi Bandung
Language: Indonesia

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