THE IMPACT OF PERSONALIZATION TOWARDS CUSTOMER ENGAGEMENT IN TELECOMMUNICATION INDUSTRY
In telecommunication industry, customer engagement has become important as competition becomes more fierce and modern customers are critical customers who cannot be easily engaged. Out of all features in mobile application, personalization is a great way to engage today's customers, although...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61146 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
