THE INFLUENCE OF E-COMMERCEâ MARKETING ON IMPULSIVE BUYING BEHAVIOUR
Online impulsive buying behavior has grown in accordance with the advancement of e-commerce operations. However, despite the fact that numerous published studies have investigated some variables that influence online impulse purchase behavior, the involvement of promotional stimuli for broad diversi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61155 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |