PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION BY UTILIZING DIGITAL BANKING (CASE STUDY AT BANK SYARIAH INDONESIA)
The development of technology has been a key factor in increasing digital transactions in Indonesia in recent years. This rapid change has also triggered the high use of technology at individual level and shifts in consumer behaviour. Furthermore, the Covid-19 outbreak, which turned into a pandemic...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/62513 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |