APPLICATION OF BUSINESS STRATEGY AND SERVICE QUALITY TO CUSTOMER SATISFACTION AND LOYALTY AT ASTRA DAIHATSU CIBEREUM WORKSHOP, WEST JAVA

The Astra Daihatsu Cibereum Workshop is the official workshop of PT Astra Daihatsu, which is engaged in the service sector. The Astra Daihatsu Cibereum workshop is located in Bandung City, West Java, Indonesia. In 2021, the Astra Daihatsu Cibereum workshop experienced a decline in loyal custome...

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Bibliographic Details
Main Author: Briandhito, Caprillio
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/62939
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Institution: Institut Teknologi Bandung
Language: Indonesia

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