BUSINESS STRATEGY DEVELOPMENT FOR INCREASING CUSTOMER ENGAGEMENT OF A DIGITAL BANK THROUGH GAMIFICATION
One of the most prominent strategy for banks going forward is to go digital. This has been true for the past few years; and within that period, seven digital banks are already established in Indonesia, with another seven in the process of development. Motive is one of the established digital banks i...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63572 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
