THE INFLUENCE OF SOCIAL NORMS AND ATTITUDE IN SUSTAINABLE FASHION PRODUCT PURCHASE BEHAVIOR
Fashion industry contributes to almost 10% of global carbon emission, and then the term sustainable fashion emerged. Sustainable fashion has the potential to change the way people consume and also the way the industry manufacture. The right balance between the two will result in incredibly positive,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64464 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
