THE INFLUENCE OF GREEN MARKETING MIX ON CUSTOMERS PURCHASE INTENTION OF GREEN PRODUCT
In recent years, the problem of waste has become one of the issues often discussed and disturbed by the community. One of the most significant waste compositions and challenges to recycling is sanitary napkins, which are in second place. There is a global action called SDG (Sustainable Development...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67009 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |