PROPOSED MARKETING STRATEGY FOR INCREASING BATIK DANAR HADI PURCHASE INTENTION AMONG GENERATION Y AND Z
Batik is Indonesian heritage that remains popular and have special place in Indonesia's fashion industry Batik Danar Hadi is one of pioneers for batik brand in Indonesia, their products can be worn daily which not only used for formal or important occasions. This study aims to examines how ad i...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70918 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |