PROPOSED CUSTOMER ACQUISITION STRATEGY FOR JAKONE MOBILE (MOBILE BANKING PRODUCT OWNED BY BANK DKI)
Digital technology has produced many benefits and made work easier. However, this exponential expansion in digital technology has increased competition, notably creating a significant effect on the banking industry. This major development in banking provided an ample opportunity that had to be c...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75886 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |