THE CUSTOMER PERSPECTIVE OF KOREAN CELEBRITY AS BRAND AMBASSADOR ON PURCHASE INTENTION OF INDONESIAN SKINCARE
In an effort to outcompete one another, businesses in the beauty sector use a range of efforts to attract customers. One of them is using the artist to represent a brand. Korean celebrities are a crucial asset for the brands they represent because of the immense influence they have, particularly on...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77299 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
