THE IMPACT OF FASHION X CULINARY CO-BRANDING ON CUSTOMER EVALUATION
Existing literature has extensively explored the influence of co-branding on customer evaluation, particularly in relation to variables such as brand personality, product fit, brand fit, brand attachment, and brand awareness. However, a research gap pertaining to the implementation of co-branding ex...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78091 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
