BRANDING ACTIVATIONS IN BUILDING IMAGE REFLECTIONS OF SUSTAINABLE PRODUCT (CASE STUDY: BRAND SEJAUH MATA MEMANDANG)
The concept of sustainability has become an integral part of modern society's life, extending to the point that brands are used as an identity and lifestyle for their users. The development of the sustainable concept can also be seen in the development of brands that focus on sustainable val...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84162 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |