THE IMPACT OF CSR INCIDENTS ON CUSTOMER LOYALTY: A COMPARATIVE ANALYSIS OF INDITEX IN THE NETHERLANDS AND INDONESIA
This study explores the relationship between corporate social responsibility (CSR) incidents and customer loyalty, focusing on a comparative analysis of Inditex's operations in the Netherlands and Indonesia. Investigating the impact of CSR incidents on customer loyalty is crucial in understandi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84925 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |