An integrated marketing communications campaign for Globe myLifestyle plan and Samsung Galaxy S7
According to Euromonitor International March 2015, the competition among the leading mobile network operators in the Philippines Smart Communications, Sun Cellular, and Globe Telecom reduced voice tariffs and enhanced mobile penetration. The demand for data services in urban areas has made the telec...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4850 |
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| Institution: | De La Salle University |
| Language: | English |