An integrated marketing communications campaign for Metro
Since the Downstream Oil Industry Deregulation Act of 1998, various independent oil companies joined the Big 3 Petron, Shell, and Caltex, which have enjoyed the biggest market shares for the longest time. With the continuous increase in sales of vehicles in the Philippines, the fuel business in the...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4864 |
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| Institution: | De La Salle University |
| Language: | English |