An Integrated marketing communications campaign for DMCI Homes Discover

DMCI Homes is a real estate developer that caters to the middle-income segment in the residential condominium market. The company began in 1999, as a spin-off from its parent company, DMCI Inc., a leading construction firm led by David M. Consunji. DMCI, for the past 50 years, has been building seve...

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Bibliographic Details
Main Author: Bonifacio, Adrian Immanuel Medina
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4884
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Institution: De La Salle University
Language: English

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