An Integrated marketing campaign for Yuxin
This Integrated Marketing Communications Plan was developed with the primary objective of increasing awareness for the YuXins line of tutorial services, with special focus on the Singapore Math Program. As a new entrant competing with a giant brand - Kumon, YuXin needs to establish its own identity...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4929 |
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| Institution: | De La Salle University |
| Language: | English |