An integrated marketing communications campaign for Skyjet Airlines
The Philippine travel industry has shown great promise when Philippine Airlines pioneered as the first airline in Southeast Asia in 1946. Since then, the travel industry has shown fluctuations and growth over the past years. The domestic airline industry which falls under the operating sectors of th...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4940 |
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| Institution: | De La Salle University |
| Language: | English |