Trust or not to trust: Analyzing the effect of social media influencers on the consumer purchase intention mediated by consumer attitude

Trust or not to trust: Analyzing the effect of social media influencers on the consumer purchase intention mediated by consumer attitude

This study aimed to investigate how social media influencers influence consumer buying behavior in Metro Manila. Influencer marketing has become an effective advertising strategy for brands and companies to promote their products through individuals who are recognized for their knowledge and content...

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書目詳細資料
Main Authors:	Almeda, Sabrina Maxine Valencia, Feria, Anton Benjamin Sison, Go, Nicole Cassandra Tan, Kawataki, Yusuke Cutora
格式:	text
語言:	English
出版:	Animo Repository 2023
主題:	Internet personalities Consumer behavior Consumers—Attitudes Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/178
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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