An Integrated Marketing Communications Campaign For Globe Prepaid Project Virtual Hangouts

• Main Authors: Buenaventura, Faith P., Cuevas, Nicolle Bernadette S., Lacuna, Dominique Ann Philomena V., Ng, Danielle Renee B.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Integrated Marketing Communications Campaign Advertising Campaign; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etdb_market/1; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1011&context=etdb_market
• Institution: De La Salle University

The proposed campaign aims to raise awareness for Virtual Hangouts as an interactive platform that offers countless exclusive passion-based experiences. The campaign also intends to drive participation for Virtual Hangouts events through its pillars: GoJAM, GoKOREAN, GoHUSTLE, GoESPORTS, and GoWATCH...