An integrated marketing communication campaign plan for Petron Car Care Center
This integrated marketing communications (IMC) campaign plan was created with the intention of promoting the automotive aftermarket business of Petron Corporation: the Petron Car Care Center. Launched in 2006, the Petron Car Care Center has been in the business for the past 17 years but is still in...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/85 https://animorepository.dlsu.edu.ph/context/etdm_market/article/1086/viewcontent/An_Integrated_Marketing_Communication_Campaign_Plan_for_Petron_Ca_Redacted.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |