Mothers know best: The impact of a social media influencer on purchase intention as mediated by consumer attitude

• Main Author: Era, Jose Rommel B.
• Format: text
• Published: Animo Repository 2020
• Subjects: Consumers—Attitudes; Internet personalities; Online manipulation; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9480
• Institution: De La Salle University

Considering the significant implications of social media influencers as brand endorsers, companies are now adapting to the rising social media trend. Companies compete with one another on who captures the most attention on social media, through digital campaigns and communications. The present study...