Impact of environmental stimuli on customers' price-quality-value perceptions.
The subject in study is Singapore's Night Safari. Several variables are identified and analysed to see how they affect customers'perceptions of price-quality-value.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10229 |
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| Institution: | Nanyang Technological University |