Degree of influence children have on parental purchasing decisions in Singapore.

• Main Authors: Chen, Grace Xiaoyi., Ng, Rumin., Teo, Iuan Shiuan.
• Other Authors: Murfett, Ulrike Marianne
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10468
• Institution: Nanyang Technological University

Our research is to investigate the degree of influence children have on parental purchasing decisions in Singapore. We explore the influence by defining the final user(s) of the products (Children Products, Family Products and Adult Products), the types of products in terms of involvement (High-Invo...