Degree of influence children have on parental purchasing decisions in Singapore.

Our research is to investigate the degree of influence children have on parental purchasing decisions in Singapore. We explore the influence by defining the final user(s) of the products (Children Products, Family Products and Adult Products), the types of products in terms of involvement (High-Invo...

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Bibliographic Details
Main Authors: Chen, Grace Xiaoyi., Ng, Rumin., Teo, Iuan Shiuan.
Other Authors: Murfett, Ulrike Marianne
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10468
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Institution: Nanyang Technological University

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