Living wishes : a communication campaign encouraging Singapore residents aged 35 to 59 to initiate Advance Care Planning discussions with their elderly parents

• Main Authors: Chong, Charlotte Wen Wei, Gouw, Emily Shu Hui, Lee, Phyllis Zhi Ning, Tan, Raelynn Zhi Xuan
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/155868
• Institution: Nanyang Technological University

This paper presents Living Wishes, a communication campaign aimed at increasing Advance Care Planning (ACP) discussions between adults and their elderly parents so that they are better prepared to handle their elderly parents’ end-of-life (EOL) care. The culture of silence surrounding ACP in Singapo...