Antecedents and outcomes of consumer empowerment : an empirical study.

• Main Authors: Yeo, Shi Ling., Low, Michelle Ciyuan., Pauh, Bee Teng.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/35490
• Institution: Nanyang Technological University

Despite being a relatively new topic, consumer empowerment has been receiving increasing attention by both marketing academics and practitioners alike. This report describes an exploratory study that examines how various antecedents of consumer empowerment, namely, information about other consumers,...