A study on service quality of Facebook.

• Main Authors: Chan, Kar Yang., Lim, Yu Xian., Low, Jeslina Wei Siew.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/48380
• Institution: Nanyang Technological University

With more than 800 million people using Facebook, one of the many social networking platforms, interactions are no longer constrained to face-to-face communication in the 21st century. Coupled with the increasing number of such platforms, service quality of these sites will act as a differentiating...