A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.

A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.

This paper will develop a research model to examine the relationship among online shopping qualities and purchase decision of Generation Y customers in the online apparel industry. We aim to provide a better understanding on how each of the six factors we have identified through literature review -...

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書目詳細資料
Main Authors:	He, Kangyu., Quak, Priscilla Peiyu., Loo, Constance Xin Yi.
其他作者:	Nanyang Business School
格式:	Final Year Project
語言:	English
出版:	2013
主題:	DRNTU::Business
在線閱讀:	http://hdl.handle.net/10356/51591
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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