The love, me campaign - a movement to promote positive body image.

• Main Authors: Woon, Audrey Ai Leng., Lim, Emery Mei Ying., Wong, Su Yee., Wong, Yu Lan.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::General; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/52518
• Institution: Nanyang Technological University

This paper presents the development and launch of “The Love, Me Campaign”, an initiative to promote positive body image by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at female college students aged 18-24 years old, this campaign aims to promote...