The role of affective expectatons in influencing consumers' satistifaction evaluations and in-store behaviors

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2001-031

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Bibliographic Details
Main Authors: Wirtz, Jochen, Mattila, Anna, Tan, Rachael L. P.
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140404
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Institution: National University of Singapore

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