The role of affective expectatons in influencing consumers' satistifaction evaluations and in-store behaviors
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2001-031
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Main Authors: | Wirtz, Jochen, Mattila, Anna, Tan, Rachael L. P. |
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Other Authors: | MARKETING |
Format: | Working Paper/Technical Report |
Published: |
2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140404 |
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Institution: | National University of Singapore |
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