Tiger Balm: The future of a heritage
The case is set in January 2014, and discusses the challenge facing Mr A K Han, the Executive Director of Haw Par Holdings, with regard to Tiger Balm, the key brand in the Group’s healthcare business. Tiger Balm, an almost century-old herbal topical ointment, was a popular analgesic in Asia. Aggress...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/113 https://cmp.smu.edu.sg/case/3221 |
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| Institution: | Singapore Management University |
| Language: | English |