“No more uncle”: Asian men’s beauty care in the forefront of gender-neutral marketing
This descriptive case discusses an emerging global market trend and opportunity – the increasing use of beauty products by men, especially those in Asia. “No More Uncle” captures the emotional motivation behind unappealing and/or older-looking men to transform themselves. The case also looks at how...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/221 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0015%20%5BAsian%20Men%E2%80%99s%20Beauty%5D/SMU-22-0015%20%5BAsian%20Men%E2%80%99s%20Beauty%5D%20.pdf?CT=1662712155942&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |