The State of Advertising in Korea
Saved in:
Main Author: | CHANG, Dae Ryun |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2002
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2937 https://books.google.com.sg/books?id=3xTr80HJFJ0C&printsec=frontcover&dq=More+advertising+worldwide&source=bl&ots=5TlN4xgu9U&sig=Tsh3xqV7oHsGH2bDDHauOZHz8TQ&hl=en&ei=QXquTLPYIMjIcf380LEO&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBcQ6AEwAA#v=onepage&q&f=false |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Consumer Response to Coupon Advertising
by: Hahn, Minhi, et al.
Published: (1995) -
SPAD: A Contingency Framework for Formulating Sales Promotion and Advertising
by: CHANG, Dae Ryun, et al.
Published: (1994) -
Men’s cosmetics: Challenging conventional marketing wisdom
by: Chang, Dae Ryun
Published: (2018) -
An advertising campaign for Lipton
by: Aaron, Maria Diana F., et al.
Published: (2003) -
Advertising creativity: Its effects on interactive digital media response states towards consumers’ hierarchy of effects
by: Paredes, Miguel Paolo Lucero
Published: (2023)