THE IMPACT OF EVENT MARKETING TO ATTRACT BRAND AWARENESS FASHION CUSTOMERS

• Main Author: KARNI RACHMADHIAN - Nim: 19215002, ANNISSA
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/25689
• Institution: Institut Teknologi Bandung

<p align="justify">The growth of Small Medium and Enterprises Business is one of the main keys to an economy’s vitality. SMEs are known to have a major role in creating wealth, given their place in the economy. The fashion business is one of the potential aspects that Bandung’s...